Penske Media, owner of Rolling Stone and Billboard, has sued Google over its AI Overviews, accusing it of exploiting publisher content while draining traffic. Here at TheMarketAI.com, we’ve seen the shift firsthand as AI crawlers now outnumber human readers. The lawsuit highlights a deeper collision: the search engine model vs. the AI summary model, where more AI use could ironically erode the very content it relies on.

London based LLM Scout has launched to help brands track their visibility in AI answers from ChatGPT, Claude, Perplexity, and Google AI Overviews. As generative AI reshapes discovery, there’s no second page of results — a brand is either included or invisible. TheMarketAI.com Take: AI search visibility may become the new SEO battleground, with tools like LLM Scout giving businesses a way to measure and compete.

Integral Ad Science (Nasdaq: IAS), a leader in digital media measurement, has expanded its partnership with Meta (Nasdaq: META) to launch...